Product Innovation: Rapid Growth of Concentrates and Edibles in the Legal Marijuana Industry
While dried flower remains the largest segment by volume, Concentrates (Vapes, Extracts) and Edibles/Beverages are the primary drivers of innovation and unit sales growth in the Legal Marijuana industry. These product categories appeal heavily to new consumers and those seeking non-smoking, discreet consumption methods. The Concentrates segment (including vape cartridges, oils, and live resin)...
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