The Ad Tech Giants: A Look at the Global Programmatic Advertising Market Share

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2025-12-23 09:34:35 -

The global Programmatic Advertising Market Share is a highly concentrated landscape, dominated by a few technology behemoths who control the key platforms that underpin the entire ecosystem. While thousands of companies participate in the market, the vast majority of programmatic ad dollars flow through the infrastructure owned by a handful of major players, particularly Google and...

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