Jackie Lee-Joe has been appointed as the new Chief Marketing Officer of Netflix.

Her background includes serving as CMO of BBC Studios since 2015.

Ted Sarandos, Netflix Chief Content Officer, expressed enthusiasm for her original thinking and global experience.

He looks forward to collaborating on promoting the brand and original content worldwide.

Lee-Joe herself stated that Netflix is a beloved and innovative brand she is thrilled to join.

She brings over two decades of marketing expertise from major media and tech firms.

Previously, she held roles at Skype, Virgin Mobile, and Carphone Warehouse, among others.

A graduate of the University of Sydney and the University of New South Wales, she will commence her role in September.

She will be based in Los Angeles, succeeding Kelly Bennett, who retired earlier this year.

Netflix continues as a top global internet entertainment service.

It boasts over 148 million memberships across more than 190 countries.

Members enjoy unlimited access to a vast library of TV series, films, and documentaries.

Viewing is flexible, commercial-free, and available on any internet-connected device.

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